eCommerce has been all the buzz for a long time now, and for good reason!
It is quickly becoming a trillion-dollar industry, which is probably why you have also decided to start your own eCommerce store to try and get a piece of this trillion-dollar industry.
And although eCommerce is a simple business to start, more and more competitors are popping-up, so you are having to do a lot more to stand out against them.
But, that’s not an easy thing to do, especially if this is your first time running an eCommerce store!
So, to help make sure you succeed with your eCommerce store, we have made a list of 7 simple tactics to implement for growing your eCommerce store. In fact, some of the biggest eCommerce companies like Amazon use these tactics themselves for generating more sales and leads.
Now, let’s get into it! Here are 7 simple tactics for growing your eCommerce store…
1) Offer Free Shipping
Customers love to get free shipping and are more likely to make a purchase when getting Free shipping, which is exactly why so many eCommerce stores offer it and why you should too.
According to Walker Sands, 79% of US consumers are more likely to shop online if the shipping is free.
There are many different ways that you can offer free shipping, such as having to purchase a minimum amount from your store like free shipping on orders over $50 or running a limited-time free shipping promotion.
Whatever way you offer free shipping, it is a useful and simple tactic to use for growing your eCommerce store and generating more sales.
Just make sure that when you run free shipping promotions, that you factor it into the cost of your products so that you don’t lose any profit.
2) Drive Traffic With Paid Online Ads
When having an eCommerce store, a main focus should be driving traffic to your store. And one of the best tactics to do that is by running paid ads online.
There are many different platforms that you can use to run paid ads such as Facebook, Google, Linkedin, Instagram, and Bing!
As a matter of fact, you can even use Facebook Lead ads or Google Lead Forms to collect emails from customers, this way you can send them an automated email series reminding them to visit your eCommerce store to make a purchase.
But, it’s important to drive a variety of traffic to your store. You don’t want to be only driving traffic from Facebook and Google.
Since you want to ensure you are reaching your customers, you want to be using a variety of traffic to try and find where your customers are.
And just like we mentioned, there are many different platforms that you can run paid ads on.
So, if you haven’t started running paid ads for your eCommerce store, then you need to start immediately! Because if you aren’t sending traffic to your website, getting a sale is going to be difficult.
3) Offer Discounts And Coupons To Encourage Sales
Offering a discount or coupons to new customers or previous customers is another awesome tactic that can help encourage customers to buy from you.
An example would be using a lead ad like Facebook Lead ads or Google Lead Forms to offer a 10% off coupon in exchange for the potential customers email address. Then you can follow-up through an automated email series that reminds them to use their discount and make a purchase.
If people are thinking of buying but still aren’t convinced enough, discounts and coupons will give them an extra push to buy from you.
But, since you have gathered their email by offering them a discount, you can continue to send them emails in the future and encourage them to purchase from you again to get repeat customers.
4) Create Quality Content
Paid traffic isn’t the only traffic you can have going to your eCommerce store.
When you are producing quality content with a blog, podcast, or video, it’s another tactic you can use to drive traffic to your website and can potentially get a sale.
It is also another way to build authority in your industry and let people know that you are serious about the products you are providing or the services you offer.
Creating content can be a time-consuming task. But it is worth it because according to Opt-in Monster, 57% of marketers say they’ve attracted customers through blogging.
And it doesn’t matter what form you use to create content, as long as the content is related to the industry you are in and educates visitors. This will help build trust between you and potential customers.
5) Provide Easy Returns
Without customers, you can’t get sales. So, put time and effort into growing strong relationships with your customers and provide them with excellent service.
A great tactic to do this effectively when running an eCommerce store is making it easy for customers to return. If a customer isn’t satisfied with their product or service, then make sure to properly handle it.
In fact, according to invesp, 92% of customers said they will buy again if the return process is easy, and 79% said they like free shipping for returns.
For example, depending on what it is, offering a full refund, and letting the customer keep the product if they are unsatisfied with their purchase is a great way to build lasting relationships.
Customers appreciate it when you go above and beyond for them and are most likely to order again.
And if you are doing dropshipping, we recommend searching for vendors that have a good return policy period so that you don’t have any difficulty or lose money when returns happen.
6) Use A Facebook Messenger Chatbot
Another simple tactic that many people haven’t taken advantage of yet is Facebook messenger chatbots.
With Facebook Messenger chatbots, you can generate leads, sales, opt-ins, and much more. It gives you the ability to reach potential customers immediately and directly through Facebook Messenger using an automated chatbot.
And the great thing about Facebook Messenger chatbot is that so many people use Messenger now and are constantly active on it, so you will have much higher open-rates compared to email.
It also gives you the ability to improve customer service as they can ask questions through Facebook messenger and get a fast automated response.
So, if you want to learn more about using a Facebook Messenger chatbot to generate more leads and more sales for your eCommerce store then check out this blog here!
7) Use Add-On Products, Up-selling, And Bundles To Sell More
Getting a sale is a great feeling, but what if you could earn even more profit from a sale?
Well, by having add-on items at checkout, you can encourage your customers to add additional products to their shopping carts that are relevant to what they are buying or other items that are frequently bought with it.
You can also use up-selling and bundles to increase order values. Up-selling is recommending the customer a more expensive item that they might not have considered or been aware of.
And bundles are selling a package set of goods for a lower price compared to what they would cost being sold separately. It allows you to generate more revenue by using a discount to incentivize the customer to buy more.
This way, you can earn a little more profit from your customer! Add-ons, up-selling, and bundles are useful tactics for boosting sales.
Now, although we shared 7 tactics with you today on how to grow your eCommerce store, there is still lots more to learn!
So, if you want to even further expand your knowledge on what you learned from this blog post, then check out iPro Academy Premium.
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It’s a place to learn how you can build your own business with result-driven strategies! It doesn’t matter what skill level you are at because there is something for everyone to learn inside iPro Academy.
There are lots of courses so that you can constantly advance your skill set in this ever-changing internet world.
There are courses on how to scale up your eCommerce business, become a high-performing media buyer, Facebook ads, Google ads, Bing ads, coding, and much more.
So, click the image below to get started on learning more tactics for growing your eCommerce store!
And if you can, please share this blog with your network of entrepreneurs, and comment below to let us know your own successful eCommerce tactics!